Who are we?

The Association of Users of Research Agencies (AURA) was founded in the 1960s as a forum for the exchange of experience and points of view by a group of researchers in organisations commissioning market research.
Its membership is drawn from a wide range of organisations - from large corporations, to small businesses, from FMCG to manufacturing and service industries. There are currently around 130 member companies.
Membership is open to the most senior buyer in an organisation buying market research who should also be a member of the Market Research Society, ESOMAR, CIM, AQR or the SRA. It is not open to employees of market research agencies or consultants who work exclusively for agencies.

What are our aims?

The main aim of AURA is to represent the interests of market research buyers.

AURA members have the option of joining the following special interest groups (SIGs):

Regular meetings to exchange information and ideas relating to international research
No additional subscription

Objectives:
	-	encourage best practices
	-	provide fresh perspectives and real world insights
	-	confirm and check peer company research processes
	-	compare learn and solve issues

Open to companies that brand or are licensed to underwrite general insurance business in the UK
Meets around five times per year with occasional conference
Additional subscription payable

Objectives:
	-	communicate and promote the value of market research within the General Insurance industry
	-	optimise value of research results and collaborate on market research projects to avoid duplication
	-	be a forum for exhange of information and expertise on market research and intelligence
	-	be a forum for external agency presentations and assessment
	-	liaise with financial research organisations, including industry bodies
	-	encourage and facilitate training and development