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Who are we?
What are our aims?
When and where do we meet?
Special interest groups
Who are we?
The Association of Users of Research Agencies (AURA) was founded in the 1960s as a forum for the exchange of experience and points of view by a group of researchers in organisations commissioning market research.
In the new millennium - with changing roles for clientside researchers, who are now being called on to manage insight and drive action - AURA is working to upweight its strategic intent and insight muscle without limiting ease and closeness.
Its membership is drawn from a wide range of organisations - from large corporations, to small businesses, from FMCG to manufacturing and service industries. There are currently around 130 member companies.
Membership is open to clientside researchers / insight professionals who should also be members of a professional body such as the Market Research Society, ESOMAR, CIM, AQR or the SRA. It is not open to employees of market research agencies or consultants who work exclusively for agencies.
What are our aims?
In a phrase - Research, Insight, Knowledge! A focus on business influence and not just research.
Key objectives:
- To show members how to stimulate their business by using insight and research
- To incite members to develop themselves and their teams as clientside researchers and insight professionals who push forward business action
- To deliver a climate of change in the knowledge management industries
- To exchange information on and experience of market research services
- To represent the views of research buyers
When and where do we meet?
AURA holds five meetings a year in the RAF Club, Piccadilly, London
Special interest groups
AURA members have the option of joining the following special interest groups (SIGs):
- Regular meetings to exchange information and ideas relating to international research
- Encourages best practice
- Compares, learns and solves issues
- No additional subscription
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2. GIMRA - General Insurance Market Research within AURA
- Open to companies that brand or are licensed to underwrite general insurance business in the UK
- Meets around five times per year with occasional conference
- Additional subscription payable
- Undertakes syndicated research to member requirements
- Encourages and facilitates training and development
More>>
Become a member and enjoy all the benefits!
“Aura supports my development needs as a research buyer and user. ”
“Aura makes me feel part of an interactive and dynamic research community. ”
“It's really the only place you can meet and network with other research buyers. ”
“It's a great source of ideas and advice and research methodologies. ”
“AURA helps me influence the Market Research Society. ”
“AURA keeps me up to date and informed about the latest research developments. ”Find out how to join
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