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Who are we?
What are our aims?
When and where do we meet?
Special interest groups
Who are we?
The Association of Users of Research Agencies (AURA) was founded in the 1960s as
a forum for the exchange of experience and points of view by a group of researchers
in organisations commissioning market research.
In the new millennium - with changing roles for clientside researchers, who are
now being called on to manage insight and drive action - AURA is working to upweight
its strategic intent and insight muscle without limiting ease and closeness.
Its membership is drawn from a wide range of organisations - from large corporations,
to small businesses, from FMCG to manufacturing and service industries. There are
currently around 150 member companies.
Membership is open to clientside researchers / insight professionals who should
also be members of a professional body such as the Market Research Society, ESOMAR,
CIM, AQR or the SRA. It is not open to employees of market research agencies or
consultants who work exclusively for agencies.
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What are our aims?
In a phrase - Research, Insight, Knowledge! A focus on business influence and not
just research.
Key objectives:
- To show members how to stimulate their business by using insight and research
- To incite members to develop themselves and their teams as clientside researchers
and insight professionals who push forward business action
- To deliver a climate of change in the knowledge management industries
- To exchange information on and experience of market research services
- To represent the views of research buyers
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When and where do we meet?
AURA holds five meetings a year in the RAF Club, Piccadilly, London
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Special interest groups
AURA members have the option of joining the following special interest groups (SIGs):
1. International SIG
- Regular meetings to exchange information and ideas relating to international research
- Encourages best practice
- Compares, learns and solves issues
- No additional subscription
2. GIMRA - General Insurance Market Research within
AURA
- Open to companies that brand or are licensed to underwrite general insurance business
in the UK
- Meets around five times per year with occasional conference
- Additional subscription payable
- Undertakes syndicated research to member requirements
- Encourages and facilitates training and development
Company name: AURA Insight
Number: 03175954
Registered office: 12 York Place, Leeds, LS1 2DS
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