AURA News and Events
MRS Conference
Attendance at this year's conference was in the order of 900 delegates with an increasing
proportion of these from the clientside, rumoured to be c.40%, up from a norm of
c.30%. Any feedback on the Conference and input to shape the next year's event is
welcome. Contributors may contact the Conference chair the MRS or feed comments
via AURA through the AURA Administrator.
Be sure to give your contact details and indicate whether you attended this year.
Company Partner Scheme
This scheme offered by the MRS, whilst popular with research agencies, has had limited
take up by client organisations to date. The MRS is consequently rumoured to be
working on a new proposition that may appeal to its current and prospective clientside
membership, inclusive of a regular magazine. If you've views on this then let us
know via the AURA Administrator
Events
AURA holds up to 5 meetings/seminars per year, each focussed on a topic of particular
interest to clientside researchers and insight professionals. Each seminar will
typically comprise a number of leading external speakers recognised for their work
and opinion in the topic of interest. Additionally AURA members are encouraged to
contribute to the discussion and agenda and share their practical experience of
applying their research, insight and knowledge within their organisation.
Recent AURA seminars have covered the following topics:-
June 2008 Insight: Making the Change
Featuring Michael Ballard & Jan Wong of The Inside Edge, Judith Steinart of
Insight Connection, Mark Kingsbury of Bootstrap Insights, Andy Dexter of Truth Consulting
April 2008 Social Networking , a voyage of discovery
Featuring Jonathan Fletcher of Illuminas, David Ferrabee of Hill & Knowlton,
Johnnie Moore of C-Creation Rules, Ray Poynter of Virtual Surveys, Diana Derval
od Derval Research
January 2008 Innovation
Featuring Jan Worsley of Innocent Drinks, Georgina Camm of T-Mobile, Bob Morrison
of Elephants can't Jump, John Kearon of Brainjuicer, Emma Sant & Steven Melford
of Clear Ideas
November 2007 Advertising research
Featuring John Coll of Synovate, Terry Prue of HPI, Richard Huntingdon of Adliterate,
Dan White of Millward Brown, Debbie Osborn of Halifax
September 2007 Piecing together the jigsaw
Featuring Steve Wills of CIS, Simon Berry of Royal Mail, Mike Page of Cognicient,
Helen James of Insight Partners
June 2007 What's Hot in Research
Featuring Sinead McDonald of Royal Mail, Ann Morgan of Jigsaw Research, Judith Nicholl
of PwC, Ray Poynter of the Future Place, AJ Johnson of MORI, James Sallows of Lightspeed
Research, Alison Folkard of Which?
March 2007 Developing Insight Skills
Featuring Bob Crowther of Transport for London, Harriet Oppenheimer of PA, Steve
Wills of CSI, Helen James of Insight Partners
Full details are available to AURA members under
Upcoming Seminars. Prospective members please e-mail admin(at)aura.org.uk for details.
Existing AURA Full members please note, if you are unable to attend an event and
would like a colleague to attend in your absence please fill in the
membership form to nominate an Associate
member if you have not already done so.
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