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4 October 2018

Unblocking the Magic: Buster - From Challenger to Leader

Unblocking the Magic: How Insight Propelled Buster from Challenger to Leader The challenge At the start of our story, our client’s brand – Buster – was a challenger in the...

1 October 2018

Insight Impact Award Submissions Open

AURA are delighted to announce the return of the Insight Impact Award. Submissions for this notable award are now open.  Steven Darby (AURA Council) said this of the award: "The...

Market Research Society Advert
9 September 2018

Market Research Society - 10% off the widest range of research, insight and analytics training in the UK

Boost your brilliance - 10% off the widest range of research, insight and analytics training in the UK   AURA members can now get discounted access to a range of career boosting...

4 September 2018

Creating Content for Kids: 3 Things Brands Need to Keep in Mind

Can you tell your Floss Dance from your Orange Justice? Do you know the names for all eight members of the Family Fun Pack? Can you rattle off the recipes for both fluffy AND glow...

24 August 2018

Does Virtual Reality have the Power to Amplify: Attitudes, Behaviours and Motivations

At AURA's 'Brains, Waves, and Automated Machines' Seminar, Ipsos MORI presented their work with the Royal Shakespeare Company. Dr Pippa Bailey (Ipsos MORI) provides further...