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18 June 2018

7 Ways to Turn Customers into Fans

C Space have often spoken at AURA events over the years, we welcomed this article on the subject of turning customers into fans, by Global CEO of C Space, Charles Trevail. This...

18 June 2018

Increasing Brand Love by Sweating the Small Stuff

The Behavioural Architects at AURA At AURA's May 2018 event, First Aid for Brands, Crawford Hollingworth discussed how behavioural science helps us sweat the small stuff, and how...

15 June 2018

Revitalising the Berghaus Brand: a no filter case study of a brand repositioning

The Value Engineers at AURA At AURA's May 2018 event, First Aid for Brands, Fleur Horner and Susannah Cohen delivered to AURA members an honest account of a brand repositioning...

11 June 2018

Research Creatives Love

How BT and AMV BBDO rely on innovative techniques and delivery craft to resonate with a tough audience: the creative department of advertising agencies.   BAMM at AURA At AURA's...

7 June 2018

Interview: Understanding the Effects of Storytelling with Neuro-Insight

Interview: Understanding the Effects of Storytelling with Neuro-Insight At the AURA May 2018 event, Neuro-Insight presented along with their client partner, Rightmove, on their...