Aura Announces Finalists for the Insight Impact Awards 2017


Aura Announces Finalists for the Insight Impact Awards 2017

Once again, this year, Aura have received a fantastic response for submissions from members to highlight the great impact research and insight has had in their business/organisation. 

We are delighted to announce the eight finalist submissions, listed below. 



Don't forget the eventual winner is decided by you, at the upcoming Aura event on the 22nd of November 2017. Register your place to attend the event here.



British Red Cross

Attitudinal Segmentation              

With growing external challenges/pressures from a variety of perspectives, a restructured organisation, and with a greater focus on audience understanding, British Red Cross wanted to engage more effectively with people who are inclined to support us.


Auto Trader

The Car Buyers Report

A magazine? That only sells second-hand cars? Auto Trader’s challenge is to position ourselves as a new car destination & thought leader to drive revenues from car manufacturers and the nation’s dealership network, as well as growing consumer audience.



Consumer Insight Framework

How CRUK created a consumer centric framework, ground up from a total market level view.



Cutting through cross-brand complexity

A tale of 2 brands, 50 stakeholders and 500 stores – using insight to help BT and EE capitalise on a major commercial opportunity.


The FA

Brand Identity

Traditionally only the England men’s senior team have governed our image as an organisation, as has our handling of high-profile on field disciplinary cases. The challenge The FA faced was how to proactively communicate the variety of our work to the variety of our audience.



Customer Insight Festival

With a series of new insight tools and even more new insight team faces; we saw an opportunity to re-invent how insights are used at M&S, and re-inspire the business to prioritize insight-led decision making. Enter the first annual M&S Customer Insight Festival.


Plan International UK

Multiple sources of insight presenting different outcomes and radically different solutions

Plan International UK had to address 2 fundamental issues. What do you do when your ‘product’(donations) starts to decline? What do you do when you have multiple sources of insight presenting different outcomes and radically different solutions?


Sky Research

Sky VIP – Insight Driven Customer Strategy

Sky needed to truly understand what customers value. The challenge was how to persuade a diverse range of stakeholders to take action and implement a customer loyalty scheme, SKY VIP that was completely novel to previous Sky world thinking. 



To read more about last years Aura Awards click here.