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11 June 2018

Research Creatives Love

How BT and AMV BBDO rely on innovative techniques and delivery craft to resonate with a tough audience: the creative department of advertising agencies.   BAMM at AURA At AURA's...

7 June 2018

Interview: Understanding the Effects of Storytelling with Neuro-Insight

Interview: Understanding the Effects of Storytelling with Neuro-Insight At the AURA May 2018 event, Neuro-Insight presented along with their client partner, Rightmove, on their...

1 June 2018

What Neuro Can Teach? Relationships with Brands in the Digital Age

Relationship Capital:  What neuro can teach us about relationships with brands in the digital age   As researchers we often find ourselves in conversations about brands. And if...

paying-for-attention-lumen
31 May 2018

Paying (for) Attention: Using Attention Data to Optimise Media Spend

Paying (for) attention A First Aid kit for your brand - May 2018 event At our May 2018 event, Mike Follett (Lumen) was joined on stage by Patrick Smith (British Gas) to discuss...

31 May 2018

Event Blog: A First Aid Kit for your brand

Event Blog: A First Aid Kit for your brand At the May 2018 AURA event, we welcomed speakers from a variety of agencies and client side businesses to focus on the theme of ‘first...