What is GIMRA?

GIMRA (the General Insurance Market Research Association) is a group of clientside research and insight professionals working in companies which underwrite or distribute General Insurance, both Personal and Commercial lines. 

GIMRA offers:

An opportunity to network and exchange advice, learn from and solve issues with other client-side researchers working in the General Insurance industry
Regular presentations from agencies, clients and governing bodies such as the FCA to keep members up to date on current issues, trends and opportunities in both the insurance and the research industry
A free annual training event on topics chosen by GIMRA members
Opportunity to subscribe to syndicated surveys (see below)
 

GIMRA is organised by individual members taking on voluntary roles as part of the GIMRA Committee and meets three times a year.  The focus of each GIMRA meeting is based on the feedback and needs of GIMRA members.  Topics covered in recent meetings include:

Communicating insight
Broker research
Customer journey
Running research in-house
Behavioural economics
Existing GIMRA members can access the agenda, minutes and presentations from GIMRA meetings by clicking here. Topics for future meetings and training are discussed at GIMRA meetings, to ensure they are relevant to participants.

Syndicated Surveys

Membership of GIMRA also entitles you to join the GIMRA syndicated surveys.  Syndicated surveys are typically used to benchmark performance against competitors, or to study a common market issue in more depth. They can be a one off survey, or a continuous tracker.

GIMRA regularly investigate ideas for additional syndicated surveys.  If there is interest from enough subscribers to make it financially viable, a team of GIMRA members are charged with setting up the project.  Similarly, Research Agencies approach GIMRA with ideas for a syndicated project.  These are pitched at GIMRA meetings and potential subscribers liaise directly with the agency.

Want to join GIMRA?

Membership of GIMRA costs just £200 a year per organisation (up to 4 members) in addition to the standard AURA company membership.  This covers all GIMRA meetings and training events.  If you would like to join GIMRA click here


AURA Insight is registered in England and Wales under company number 03175954 at 15 Whitehall, London, SW1A 2DD
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