AURA's Insight Impact Award is its premier clientside award. Win and you'll find yourself in the auspicious company of previous winners like Asda, Autotrader, Diageo, eBay, Sport England and Whitbread. You can see some of their award winning entries here. This year's Insight Impact Award is sponsored by Trinity McQueen, AURA winners in their own right.
Why's it so special?
This award is given to the best case study from a client and/or client-agency collaboration which demonstrates the Impact of Insight on their business through:
· bottom line improvements/successes; and/or
· engaging difficult to reach stakeholders; and/or
· changing the opinions of customers through effective and creative use of insight
Who can enter?
Only clientside researchers can enter although joint entries with agencies are welcomed.
I'm an agency, how can I get involved?
AURA offers trial memberships to new member companies which run from June-December 2020. They cost £150 + VAT and give them all the benefits of full company membership. If your client were to join before 10th September they would be eligible to enter all 3 clientside awards and nominate agencies in all categories. For more information contact Suzanne by emailing [email protected]
How do we enter?
Shortlisted submissions will be contacted by 31st July and finalists invited to present their case study to AURA members at an online seminar on 10th September 2020, after which members will vote. The winner will be announced at the AURA Awards online event, also on 10th September 2020
Your entry can be up to 750 words in length. The judges will be particularly keen to see:
- The business issue you were tasked with
- How you went about tackling the question
- What you found out
- The impact the research had – your entry will be enhanced if you can provide supporting evidence in the form of data or endorsements
AURA is proud that our most prestigious award is sponsored by our friends at Trinity McQueen