What is buzzback?
buzzback uses engaging mobile-first approaches to testing, including a Tinder-style swipe left and right. It works well for early stage idea/concepts screening, concept evaluation, claims testing, naming, and packaging
Express by buzzback using the Swipe approach combines the best of speed and agility, System 1 and System 2 responses, consumer convenience and meeting them where they are. It’s a completely automated approach for test+learn, ideally suited for early stage iteration (in the true agile sense).
Find out more about buzzback
Website: click here
Read how Nestle used buzzback Swipe: here
Watch the case study buzzback presented at AURAs Innovation in Action event in November here
Explore demo projects on the fully automated platform using the Swipe approach, Express by buzzback here
Average length of project
Under a week
What the supplier is looking for, including costs
buzzback will offer a free trial to the brief(s) it chooses. In return it is looking for collaboration through co-authoring of papers, co-presentation at events and/or an endorsement on their website/other marketing material but none of this is mandatory
Eligibility
Open to all AURA members in all product categories
How to submit a brief for this offer
Complete this form (also attached below) and send it to [email protected]
Any other questions?
Drop Suzanne an email at [email protected]
buzzback application