What is buzzback?

buzzback uses engaging mobile-first approaches to testing, including a Tinder-style swipe left and right.  It works well for early stage idea/concepts screening, concept evaluation, claims testing, naming, and packaging

Express by buzzback using the Swipe approach combines the best of speed and agility, System 1 and System 2 responses, consumer convenience and meeting them where they are.  It’s a completely automated approach for test+learn, ideally suited for early stage iteration (in the true agile sense).

Find out more about buzzback

Website:  click here

Read how Nestle used buzzback Swipehere

Watch the case study buzzback presented at AURAs Innovation in Action event in November here

Explore demo projects on the fully automated platform using the Swipe approach, Express by buzzback here

Average length of project

Under a week

What the supplier is looking for, including costs

buzzback will offer a free trial to the brief(s) it chooses.  In return it is looking for collaboration through co-authoring of papers, co-presentation at events and/or an endorsement on their website/other marketing material but none of this is mandatory


Open to all AURA members in all product categories

How to submit a brief for this offer

Complete this form (also attached below) and send it to [email protected]

buzzback application

Any other questions? 

Drop Suzanne an email at [email protected]

buzzback application
AURA Insight is registered in England and Wales under company number 03175954 at 15 Whitehall, London, SW1A 2DD
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