Beyond Binary: How Brands Can Navigate Gender Representation

9 December 2020
Members only
Sign Salad, Neuro Insight, 7Stars

PLAYBACK Beyond Binary: How Brands Can Navigate Gender Representation

9 December 2020

https://youtu.be/rgaLT8nHGhg

Changing perceptions: Regaining the communication high ground for transgender people

9 July 2020
Members only
Magenta Research +++ Due to the sensitive nature of this research, please do not share it outside of the AURA membership+++

The Science of Influencer - Webinar Playback

7 April 2020

Wobblers Go To Hollywood - Webinar Playback

17 March 2020


In Context Testing Tool for POS

21 January 2020
Members only
Lumen Research and Tesco Winner 2019 MRS Award for Research Innovation

Using storytelling to drive ad memorabilty and effectiveness: Webinar Playback

14 November 2019
With Rightmove and Neuro Insight

Using storytelling to drive advertising memorability and effectiveness

14 November 2019
Members only
Rightmove and Neuro-Insight, webinar

Building Behavioural Science capabilities for Barclays comms development

26 September 2019
Members only
Barclays & The Behavioural Architects

Using AI to Help Brands Create Exceptional Digital Advertising Content

1 July 2019
Members only
MetrixLab

Welcome to the world of voice and AI

1 July 2019
Members only
BBC research on the shifting media landscape

Exploring gambing perceptions

1 May 2019
Members only
Twitter and Sparkler

The power of emotions - TV ads that drive profit

1 May 2019
Members only
Future Thinking

From Sparkplugs to Singalongs

19 January 2019
Members only
The AA and Acacia Avenue

Ghosts on the line: researching suicide on the railway

19 January 2019
Members only
Network Rail, Samaritans, Robin Pharaoh, Encounter Consulting, Future Agenda

The priming effect: how advertising intensifies motoring magazines' impact

19 January 2019
Members only
Bauer Media, Haymarket, Immediate Media, Dennis Publishing, Emotional Logic

Brand first aid in action

1 May 2018
Members only
The Value Engineers and Berghaus May 2018 seminar

Paying (for) attention

1 May 2018
Members only
British Gas & Lumen May 2018 seminar Eyetracking

Research creatives love

1 May 2018
Members only
BAMM BT May 2018 seminar

Short can be sweet

1 May 2018
Members only
Real eyes May 2018 seminar

Sweating the small stuff

1 May 2018
Members only
The Behavioural Architects May 2018 seminar

Using storytelling to drive advertising memorability

1 May 2018
Members only
Neuro Insight and Rightmove May 2018 seminar AURA Award winning presentation

It's Funny Because It's True - Using Laughter to Find New Brand Stories

1 September 2017
Members only
Firefly, Millward Brown, General Mills
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