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Your library of the latest presentations, reports and thought pieces from members and industry experts
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02 SEPTEMBER 2020 AURA AQR SEMINAR
03 INSIGHT IMPACT AWARDS SEPTEMBER 2020
04 JULY 2020 SEMINAR
05 APRIL 2020 SEMINAR
06 JANUARY 2020 SEMINAR
06 Webinar decks
07 Webinar playbacks
2017 seminars
2018 Seminars
2019 AURA CONFERENCE
2019 seminars
Advanced quantitative techniques
Advertising and comms development
Agile approaches
Automation
B2B
Behavioural science
Brand research and tracking
Business impact
Career personal and team development
Case study
Communicating and sharing insight
COVID related
Customer centricity and closeness
Customer experience CSAT NPS and VOC
Customer journey mapping
Data synthesis
Diversity and inclusivity
Ethnography
GDPR
Generational research inc millennials
GIMRA Content
Innovation NPD Co Creation
Insight Impact Awards
Integrated research approaches
International research
Loyalty and retention
Measurement
Neuroscience and implicit
New research techniques
Online communities
Qualitative
Research methodologies
SECTOR Business services
SECTOR Charity
SECTOR Consumer goods and services
SECTOR Fashion and accessories
SECTOR Financial Services
SECTOR Food and drink fmcg
SECTOR Health and beauty
SECTOR Leisure sport gambling
SECTOR Media TV telecomms publishing
SECTOR Membership organisations
SECTOR Motoring inc car retailing
SECTOR Other not for profit
SECTOR Property
SECTOR Retail inc marketplaces
SECTOR Social and Political
SECTOR Travel transport tourism
SECTOR Utilities
Segmentation
Semiotics
Social media
Software and self service research
Stakeholder engagement and management
Trends futures and technology inc AI
User testing and digital product development
Helping Customers Thrive
10 September 2020
Members only
AURA Insight Impact Award Finalist 2020, HSBC
Long-term Care Research: Putting care seekers’ voices at the heart of business strategy
10 September 2020
Members only
AURA Insight Awards Finalist 2020, Legal & General
Opening our eyes to blindness
10 September 2020
Members only
AURA Insight Impact Award Finalist 2020, RNIB
Safeguarding the future of cricket
10 September 2020
Members only
AURA Insight Impact Award Finalist 2020, England & Wales Cricket Board
Serving business customers better
10 September 2020
Members only
AURA Insight Impact Awards Finalist 2020, BT Enterprise
Using biometrics to make Formula 1 more culturally relevant
10 September 2020
Members only
Insight Impact Awards Finalist 2020, Formula 1
Using semiotics to evolve the descriptors of whisky flavours
10 September 2020
Members only
AURA Insight Impact Awards 2020 Winner, Chivas Brothers, Pernod Ricard
Big Job, Little Time: Evolving the Brand Positioning for a leading soft drink
9 July 2020
Members only
See Research, July 2020 seminar
Changing perceptions: Regaining the communication high ground for transgender people
9 July 2020
Members only
Magenta Research +++ Due to the sensitive nature of this research, please do not share it outside of the AURA membership+++
Changing the future of renting
9 July 2020
Members only
Sigma Capital, Trinity McQueen
Dear Beano: Taking reader insight from a letters page to global, of the moment insight tools
9 July 2020
Members only
Beano studios, digital transformation
Semiotics in action PLUS how brands can communicate safety and optimism in post COVID world
26 May 2020
Members only
Sign Salad, Danone, webinar charts
Exploring Health, Nutrition and Exercise Through the Eyes of Children
29 April 2020
Members only
++ Not for sharing outside of AURA membership++ Sherbert Research for Public Health England and the BBC
Make More of Your Existing Research: Fixing Primark's German Problem
29 April 2020
Members only
SHED Research & Primark
Opening Eyes: The Insights Behind RNIB's Strategy and Rebrand
29 April 2020
Members only
RNIB and Versiti
PLAYBACK Making More of Your Existing Research
29 April 2020
Members only
PLAYBACK Opening Eyes: The Insights Behind RNIB's Strategy and Rebrand
29 April 2020
Members only
PLAYBACK #Unfiltered and the FIFA Women's World Cup 2019
29 April 2020
Members only
PLAYBACK Welcome to the Qualitative Side of Social Data
29 April 2020
Members only
The Naked Truth: How to Use WhatsApp to Get Closer To Your Audience Than Ever Before
29 April 2020
Members only
Kindling Strategy
#Unfiltered and the FIFA Women's World Cup 2019 (GenZ)
29 April 2020
Members only
BBC Sport and Razor Research
Welcome to the Qual Side of Social Data
29 April 2020
Members only
How British Red Cross Learned to Talk to People About Loneliness British Red Cross and Listen & Learn
Bells and Whistles
21 January 2020
Members only
Qual Street and Bells & Whistles Bakery MRS/ ICG Award for Independents 2019
The Story of 4G Assure
21 January 2020
Members only
BT & Populus Winner 2019 MRS Award for Business Impact (UK)
How to Win Friends and Influence People: Engaging publishing stakeholders with Audience Insight
19 September 2019
Members only
Laura Bijelic, Penguin Random House, webinar
A cultural immersion into payment technology
19 January 2019
Members only
Vocalink (Barclaycard) and IPSOS MORI
From Sparkplugs to Singalongs
19 January 2019
Members only
The AA and Acacia Avenue
Ghosts on the line: researching suicide on the railway
19 January 2019
Members only
Network Rail, Samaritans, Robin Pharaoh, Encounter Consulting, Future Agenda
The priming effect: how advertising intensifies motoring magazines' impact
19 January 2019
Members only
Bauer Media, Haymarket, Immediate Media, Dennis Publishing, Emotional Logic
The soundtrack to life: exploring how UK youth interact with online music and its creators
19 January 2019
Members only
PRS, Join the Dots
Three's brand reputational analysis
19 January 2019
Members only
(Wo)man vs machine: from competition to collaboration
19 January 2019
Members only
SKIM, Danone
Bidfood’s Trends
1 November 2018
Members only
Bidfood Finalists AURA Insight Impact Awards 2018 November 2018 seminar
Developing a customer retention proposition
1 November 2018
Members only
BT and Basis Finalists AURA Insight Impact Awards 2018 November 2018 seminar
Feedback Forum as a catalyst to becoming more insight led
1 November 2018
Members only
Alzheimers Society 2018 finalist AURA Impact Awards November 2018 seminar
Making the case for investment in human customer service in an efficiency-driven world
1 November 2018
Members only
Whitbread (Premier Inns) Winner 2018 AURA Insight Impact Award November 2018 seminar
Parks Transformed: the Impact of Insight on Local Authorities, Communities, and Tennis Participation
1 November 2018
Members only
Lawn Tennis Association Finalist AURA Insight Impact Awards 2018 November 2018 seminar
The Fastest Needs Segmentation in the West (of Yorkshire)
1 November 2018
Members only
Leeds Building Society Finalist AURA Impact Awards 2018 November 2018 seminar
Getting in real life with Axe Lynx clients and the art of teen attraction
1 July 2018
Members only
CrowdDNA July 2018 seminar
Reflections on P&G's US Hispanic acculturation model
1 July 2018
Members only
Malcolm Evans, Natasha Delliston July 2018 seminar
Brand first aid in action
1 May 2018
Members only
The Value Engineers and Berghaus May 2018 seminar
Using storytelling to drive advertising memorability
1 May 2018
Members only
Neuro Insight and Rightmove May 2018 seminar AURA Award winning presentation
Assessing vfm in workplace pensions
1 January 2018
Members only
Zurich & ORC January 2018 seminar
Bullshit bingo demystifying ‘cool’ to create tangible results
1 January 2018
Members only
Mars Petfood & IPSOS MORI
Can Chairs Talk?
1 January 2018
Members only
Kantar & Arper Text and data mining to understand brand health January 2018 seminar
Complexity and collaboration
1 January 2018
Members only
The Sound & Reed Exhibitions January 2018 seminar MRS B2B Award Winner
Customer Feedback Platform
1 January 2018
Members only
Watermelon & Barclays AURA Insight MRS Award 2017 January 2018 seminar
Ellas Kitchen case study
1 January 2018
Members only
Ellas Kitchen and CSpace January 2018 seminar
How to change the face of mental health by 2025
1 January 2018
Members only
Nuffield Health and C Space MRS Healthcare Award Jan 2018 seminar
London underground - the engagement zone
1 January 2018
Members only
Cog Research & Exterion Engagement with OOH digital media January 2018 seminar
The shopper moment of truth
1 January 2018
Members only
Weetabix & Trinity McQueen January 2018 seminar
Blending Multiple Sources of Research
1 November 2017
Members only
Plan International, AURA Impact Award Entry 2017
Insight Led Campaign Development at the Football Association
1 November 2017
Members only
The FA, Insight Impact Award Entry 2017
Sky VIP: Launching Sky’s Led Loyalty Programme
1 November 2017
Members only
Sky, Insight Impact Award Entry 2017
The M&S Customer Insight Festival
1 November 2017
Members only
Marks & Spencer, AURA Impact Award Entry 2017
Using audience insight for more confident engagement
1 November 2017
Members only
British Red Cross, AURA Impact Award entry 2017
Business Impact of the Year: How PRH Created an Insight Culture
1 January 2017
Members only
Penguin Random House, MRS Award Winners 2017
How the LTA used behaviour change to gain the advantage point
1 January 2017
Members only
Acacia Avenue, LTA, AQR Prosper Riley Smith Award 2017
Re-Inventing How the Red Cross Innovates for the Victims of Violence and Armed Conflict
1 January 2017
Members only
Catalyx, MRS/AURA Insight Management Award Winner
The FA: Best In House Team
1 January 2017
Members only
The FA, MRS Award for Best In House Team 2017
The TEGA Effect
1 January 2017
Members only
2CV, MRS Winners 2017
True lies and true implicit: how priming reveals the hidden truth
1 January 2017
Members only
Conquest Research, Suzanne Lugthart eBay - MRS Award for Innovation in Research Methodology
Segmentation: More than the sum of its parts
15 November 2016
Members only
Experian: 2017 AURA Impact Award winning presentation
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