Welcome to Aura! A supportive and diverse community exclusively for client-side researchers and insight teams. We are a not-for-profit organisation run by a small team of volunteer directors, who are all client-side research and insight leaders.

Our membership of over 200 organisations, and more than 1,000 individuals, includes everything from teams of one to large teams of 20 or more.

Members can attend regular in-person and online events, access exclusive content in our Knowledge Hub online library, and chat with other members in our Member Forum. 

Every Summer, we host the annual Auras Awards - a very special celebration of the best of our industry.

Membership is £675+VAT per year, for a team of up to 4.

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Events

Human Instinct vs. Artificial Intelligence

Can an AI truly grasp cultural nuance and emotion the way humans do? Presented by Ancestry and Magenta
2 Sep 2026 9:00am