Mike Follett will talk through Lumen's award winning research innovation, which combines using Hollywood-style special effects with Lumen's proprietary webcam eye tracking to create a simple, fast and effective way to pre-test and optimise point of sale materials. 

This is a re-run of a presentation given at AURA's January seminar

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Categories: 07 Webinar playbacks, Advanced quantitative techniques, Advertising and comms development, Agile approaches, Case study, Innovation NPD Co Creation, New research techniques, Research methodologies, SECTOR Retail inc marketplaces
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