Join Lida Hujić for a stimulating new take on innovation.

Introducing the-first-to-know innovation diffusion model, a fresh interpretation of ‘innovations diffusion’ that focuses on the 2.5% of the Innovator population, Lida’s presentation will show how their influence is mighty in shaping consumption patterns and important when thinking of innovation and re-setting post-pandemic economies and societies to create a better future. 

Lida’s practice revolves around her passion for non-conformists, who challenge the status quo for the better good. She spreads this contagion through consulting, curating events and hosting talks, public speaking and authoring 2 critically acclaimed books. Described as ‘really hip’ by The Guardian, she’s regularly featured in the media. She has a PhD about MTV and holds a MTV Video Music Award in 'Best Academic Achievement'.

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