Let’s cut to the chase, how many of us have talked to others about when we ‘kick the bucket’ or ‘cross over’?  Language around death is littered with euphemisms, but if you’re a company in the end of life (EOL) sector that offers something different, encouraging honest discussion and reaching more proactive decision makers is vital. This session will cover how Antedote set about identifying the Total Addressable Market (TAM) for their client, the most commercially attractive segments and ways to convert them. The work has had a transformational impact and they'll be sharing tips on ways to make consumer segmentations powerful tools that drive action.   

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