In this webinar we'll hear Sky's experiencing of developing and embedding a long lasting, robust segmentation into an organization that operates in an ever changing market place.
Sky, in partnership with Redblue and BAMM, have designed a unique approach to this problem – this has resulted in the implementation of a segmentation that is truly being leveraged across Sky’s business and has had an impact on the way Sky markets its products and services and continues to keep consumers at the heart of what it does
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