In this hugely practical webinar Laura Morris will help demystify the world of behavioural science and provide straightforward, practical examples of how the principles of behavioural thinking can be adopted pragmatically into research & insight programmes. Using Trinity McQueen's BRAVE framework, Laura will walk you through both theory and applied examples from across a range of sectors

Sign up for this webinar here

AURA webinars are open to non members

Laura Morris, Director, Trinity McQueen

Laura is an MRS award-winning researcher who in her (gulp!) 20-year career to date, has worked with numerous blue-chip brands across multiple sectors to deliver transformative insights. A commercial thinker with boundless energy and passion to ensure insights activate change, Laura loves solving knotty business problems through grounded, behaviourally-inspired research and thrives off building rewarding client partnerships


Categories: 07 Webinar playbacks, Behavioural science
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