Agencies and clients will demonstrate how qualitative is borrowing, adapting and creating to deliver great business impact – today and tomorrow.
This year’s theme will reflect how qualitative research is making the most of new technological opportunities and responding to client needs. The day will be split into three parts:
Fusion – making different approaches work together to deliver effective outcomes for clients
Immersion – immersing the client in the research, embedding the research into the client, so that outcomes build knowledge within the company
Transgression – how is qual breaking the old ‘rules’ and doing things differently. How is technology, the social media landscape and consumer engagement impacting the work we do