Quant research generally talks to people in a strange way. It is the language of forms. It talks in ‘Quantish’. It doesn’t have to be like this. By framing questions in fresh ways, you can create deeper engagement and take your respondents on journeys of self-discovery. Explore how you might give your quantitative research the power to reach more deeply into the thoughts and feelings of people and do much more than keep the score.
Join Vaughan Flood, Flood & Partners for this practical and engaging session.
After graduating from Oxford, Vaughan learnt his marketing craft working for major advertising agencies and with FMCG giants including P&G and Unilever. A research practitioner for over 25 years, Vaughan's focus is on using tech to bring greater richness to quantitative research. Nominated for four major awards in two years (including an AURA for Best New Agency) he feels Flood & Partners must be doing something right.