Conjoint Analysis & Market Simulation is an approach that garners a lot of undue bad press. From complicated research design through to undecipherable analytics. This webinar will be led by stats geek and Director of Analytics at Boxclever, Sam Gardner. Sam has a knack for making complex concepts easy to understand and commercially accessible and, in this webinar, you'll get a practical refresher into:
- What conjoint analysis & market simulation is
- The types of business challenges it can be used to solve
- The pitfalls and how to avoid them
- How to use the technique effectively to inform critical business decisions
Sam will share his experience and a range of examples to bring this webinar to life and help you get the most out of this missunderstood approach in future.