Three more papers from qualitative practitioners exploring whether consumer behaviour will ever be the same again.

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9.35       Britain Thinks and West Midlands Combined Authority - Recovery Coordination Group Citizens Panel

Reports have suggested that the West Midlands will suffer severe economic and social impacts as a result of the pandemic across the coming months and years.  A West Midlands Recovery Coordination Group (WMRCG) was formed to develop priorities to inform the region’s recovery approach. The WMRCG commissioned BritainThinks to build knowledge of the impacts of Covid-19 on the region and to make recommendations to the WMRCG about the priorities and principles which should guide the recovery in the region.  

9.55     Blue Marble - Understanding the Financial Impact of the Pandemic on UK Households

With the world in flux, single snapshots of consumer opinion are useful but may not tell the full story.  In this presentation you will hear vivid stories and case studies from research, that will help marketers and policy-makers make sense of the plethora of coronavirus survey data that exists, reflecting on both the transient and permanent consumer needs arising from this crisis.

10.20   The Nursery and The Department of Health and Social Security - Every Day is Different: Helping People care About Social Care

An ageing UK population means an increased demand for adult social care.  It is anticpated that an additional 580,000 staff will be needed in social care services.  You will hear of the research that was done to inform the development of a comms plan to raise and transform the profile of the profession and attract newcomers to the profession.


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