Beyond Binary: How Brands Can Navigate Gender Representation
Recommendations on how brands can respond to emergent gender representation to ensure cultural relevance
AURA Award Winners Sign Salad, 7stars the UKs largest independent media agency, and Neuro-Insight a leading neuro-science research agency will share the findings of their recent white paper on the emergent gender representation and how brands can navigate this increasingly important arena of identity. They'll talk through their investigation of the historical development of the issue, share data on how subconscious responses prove the power gender constructs and biases, and most importantly provide a strong set of recommendations on how brands can respond to this issue to ensure cultural relevance in the future.