Insight professionals have a super-power: the ability to transform empathy and human understanding into commercial advantage. But why limit that skill to understanding your consumers and customers?
In this session, led by Stefan Schafer, Director at Incite, we'll look at how understanding the perspectives, motivations and goals of every stakeholder inside and outside of your organisation can lead to better research, planning and strategy.
Stefan will share ways in which this human-centric approach can lead to better research outputs, help galvanise teams to action, and be the basis for long-term profitable growth. And he’ll provide you with the tools for applying this in your own businesses.