The Best Research Agencies You've (Probably) Never Heard Of: Class of 2021
The first of two sessions this month showcasing some of the best unknown research talent out there
We've three short and punchy sessions lined up for you in the first of two online events this month showcasing the Best Research Agencies You've (Probably) Never Heard of
0900: Insight As Art? FlexMR with British Gas
The Insight As Art initiative was designed to respond to the often asked question of how do I get my team to really listen, debate and action my qual research findings. Consumer feedback was translated into works of art that were sent out in a postcard format to generate intrigue and spark new conversations
The presentation will share a range of postcards created for brands that reflect how consumers perceive them in the market and discuss the impact they had at British Gas
0920: A Journey to Profitability - Know Research with The Leprosy Mission
This paper shares the insight journey of Know Research and The Leprosy Mission. Using methods ranging from insightful stories of faithful customers to choice based conjoint, it’s a journey that has returned the organization to profitability and a doubling of donations
0940 Cooking up some inspiration for Lurpak - Folk Research
This award winning case study in insight effectiveness demonstrates the value in taking a bold approach to research at an early strategic phase of comms development - providing the insights that can identify a profitable new direction as well as highly creative - and most importantly effective - advertising.