Right trend, standout product
How Sainsbury’s predict the future using Google technology
The food marketplace is going to change more in the next 10 years than it has in the past 50. Of course, the fundamentals about food don’t change. People still need to eat. But what, how, when and where they do it are transforming out of all recognition. Sainsbury’s has transformed the way they develop and range new products, positioning data driven decision-making at the heart of our day-to-day product development and commercial processes. Powered by Google’s cutting-edge technology they’ve created an intelligent food trend analytics platform designed for the product development and commercial teams of the future. This tool gives Sainsbury’s advanced insights in real time; harnessing millions of curated data points from around the world to provide actionable insights on trends driving our customer’s eating habits.