Project Bruce Foresight - predicting the post-Covid future
Co-Op & DecTech
During the halcyon days of summer 2020 when we were eating out to help out, Co-Op’s insight team was being inundated with requests from stakeholders desperate to learn how life at home, work, shopping and in communities would change longer term. But of course, predicting future behaviour is difficult.
Bruce Foresight was a ground-breaking piece of research by Co-op and Dectech, combining behavioural economics, statistical modelling and market research providing confident conclusions about future behaviour.
You’ll hear how Co-Op and DecTech answered the questions on everyone’s mind, how they combined these disciplines to create a rich research methodology, and their learnings on circumstantial vs emotional behaviours, the shopping behaviours that have changed for good, and the 3 mega-factors that will underpin post-lockdown behaviour change
This is the first of a 2 presentation set starting at 0900hrs on14th April