2020 was a year like no other. HSBC UK needed to understand how to respond in its marketing plans, but also consider what the pandemic meant for its future content strategy. COVID-19 generated a huge amount of research - the Customer Insight and Strategy team just needed to make sense of it all.
Rather than commission new work, Shed Research got maximum value from existing insight by synthesising it into two short reports over the year. In this example the business didn't need a new approach or framework to look into the future. Just a way of synthesising what they already had.
This is the 2nd of a two presentation event which starts at 0900hrs on 14th April