AI in the Spotlight
Three expert speakers on using AI in practice, revealing the successful application of AI and the limitations (watch outs) of using AI in research
A special extended webinar, featuring three expert speaker presentations and a Q&A.
This is the third in a series of Aura webinars on the topic of AI. This latest iteration is a look at the experience of using AI in practice, revealing the successful application of AI and the limitations (watch outs) of using AI in research. Our speakers will provide context and case studies to share their experiences.
AI in the Real World: How Insights Teams are Really Using It
Presented by Mike Stevens, Insight Platforms
There's so much noise around AI. It's hard to tell who's using it, what they're getting from it, and whether it's actually working. This session will feature practical case studies of insights teams using AI.
Building on Mike’s Corporate Researcher's Guide to AI, it will feature tangible use cases in knowledge management, insight generation, concept creation, qual / quant research, and reporting. Includes examples from insight teams at Reckitt, IKEA, Unilever, Novartis, Kia Europe and other companies.
Bridging the Gap: How AI Transforms Quali-Quant Research in Understanding Trust
Presented by Vaughan Flood, Flood & Partners and Iain Stanfield, Specsavers
Discover how our friendly but thoughtful AI interviewer added a whole new dimension to a super-sensitive exploration into what drives customer trust in opticians at different points in their lives. Working with Specsavers, Flood combined a thought-provoking quant survey with AI driven interviews with over 400 respondents to explore the opportunity for a whole new kind of quali-quant research – delivered cost-effectively and at scale. Hear how AI can help to open up more, compare the outputs with a qual-only approach Specsavers also undertook, and reflect on the important pointers it provides to the future of research.
Harnessing the power of AI deep research tools to enhance your productivity
Presented by Dan Young, Shed Research
This session will show you how Copilot, ChatGPT and Gemini can revolutionise how you synthesise existing research and insight.
1. We'll show you how AI deep research can mutliply your productivity, freeing you up to focus on what matters: delivering high-impact, strategic insight
2. We'll cover the pitfalls to watch out for, from hallucinations to biases
3. And we'll share a practical framework for maximising these tools' value, while maintaining rigor and credibility
You'll leave with a clear understanding of how to use AI deep research tools to maximise the value of your existing research.
Q&A
Following the presentations we'll have a Q&A session where you will have the opportunity to put your questions to all speakers.
Please note this webinar is longer than usual, finishing at 10.30am. We would encourage all attendees to stay for the whole session to hear from all speakers and take part in the Q&A
Not an Aura member? Request to attend this event for free here
