AI in the Spotlight - Part 2
Our AI in practice series continues with two expert speakers on the successful applications and watch outs of AI in research
Join us for Part 2 of our AI in Practice series with two more expert speaker presentations, followed by Q&A
Should business leaders bet millions of dollars of decisions on the judgement of an AI Algorithm? Presented by Louise Verde, Director of Survey Operations & Client Success, EPIC
In this session, Louise will share the results of a real-world experiment putting Generative AI head-to-head with human-led conjoint analysis. The findings will reveal not only the strengths and limitations, but also the future potential of Gen AI in the high-stakes world of pricing.
Let's have an honest conversation about AI in research Presented by Louise McLaren, Managing director, Lovebrands UK
There's a heady mix of excitement and anxiety about AI in research. Can we talk honestly? About how we all really feel, and what does and does not work. Where we find meaningful gains, and where we see weaknesses. And where there are important trade-offs to watch out for, not just for our project work but the future of our sector. This talk will share learnings and reflections from 'adventures in AI' - taking an open-minded and exploratory approach to using different tools and techniques. It will be frank, and seek to invite open discussion.
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