Aura at the MRS Client Conference 2025
Discounted tickets for Aura members
Don’t miss the first in-person MRS Client Conference in association with Aura
Building influence and maximising impact
The new Client Sight survey reveals that growing impact and influence and attracting greater investment in insights and analytics are top priorities for client-side researchers.
With this in mind, we’ve designed a day that will help you evidence project impact and demonstrate tangible ROI on research projects. We’ll support you to adopt a more commercial mindset and confidently extend your influence beyond your team all the way to the C-suite. We’ll showcase exceptional examples of embedding customer voice, insight activation strategies and achieving more with less. We’ll provide a forum where you can discuss insight challenges, sense check the trade-offs you are often faced with and collaborate with other client-side researchers to hone your practice.
Discover how to:
- Grow your commercial mindset and start your progression from insight provider to strategic advisor
- Evidence and communicate research ROI to drive the value and influence of insight
- Create innovative insight activation strategies to maximise the impact of insight
- Embed customer voice and democratise access to insights across your organisation
- Build confidence in making trade-offs when selecting insight methods, tools and partners
- Achieve more with less to deliver high impact on a low budget
- Cultivate great agency partnerships from tender to activation and beyond
