Join fellow insight professionals for a practical, interactive morning exploring what makes insight storytelling truly effective.

Wednesday 7th October, 10am - 2pm

Venue: Riverside House, Southwark Bridge Road, London SE1 9HA

Hosted by Aura and Thinks Insight & Strategy, and featuring a series of compelling case studies, you'll hear how researchers and clients worked together to transform insights into stories that influenced decisions. Rather than revisiting the research itself, each session will focus on the storytelling techniques, lessons learned and what made the work stand out.

We'll explore the client perspective, discuss what organisations need from insight outputs today, and identify the principles that underpin great storytelling in insight.

You'll leave with:
Inspiration from award-winning work.
Practical storytelling techniques you can apply immediately.
New ideas, fresh perspectives and connections with fellow insight professionals.
For exclusively client-side researchers, this masterclass will help you commission and create story-led insight that gets noticed—and acted on.

Agenda

10am Arrive and connect: coffee and registration

10.30 Welcome & objectives (Tom, Aura and Carol, Thinks)

10.45 What Clients need from insight storytelling. Phoebe Ward, Wise: A client-side perspective on what great insight storytelling looks like today.

10.55 Q&A

11.10 Case study 1: Award winning storytelling. Boxclever x Specsavers

11:25 Case study 2: Storytelling in action (client speaker TBC)

Coffee break & networking

11:45 Case study 3: Bringing storytelling to life (client speaker TBC)

12:00 Facilitated discussion: What really works (led by Carol, Thinks)

12:15 Co-creating principles (led by Jon, Thinks)

12:40 Closing remarks (Tom, Aura)

12:45 – 2:00 Lunch & networking

Aura members register here

Not an Aura member? If you work client-side in research and insights you can request to come along to this event for free Try us for free