Creative Chemistry: The Art of Inspiring Ideas Through Insight

Join us for a full day of creative inspiration. We have a Creative Development workshop hosted by our friends at One Minute to Midnight, plus 5 client-led speaker sessions.

At Runway East, 24-28 Bloomsbury Way, London WC1A 2SN

Creativity workshop, delivered by Hannah Rogers, One Minute of Midnight

The Tension: Insight. Marketing. Creative.

We’re all aiming for the same thing - ideas that land, move people, and deliver commercially. But Creative Development often becomes the battleground. Consumer-centricity meets ego-centricity. And research becomes the scapegoat.

So, we asked: What makes Creative Development research actually valuable?

Not in theory - in the real world. We spoke to CMOs, VPs, Strategists, Creatives, Insight and Brand leaders across the globe. We heard what’s working. What’s not. What needs to change. Now, we’re sharing what we’ve learned.

This Masterclass Will:

• Lay out the principles of world-class Creative Development, drawn from the best minds in the business
• Cut to the practical, with a workshop to apply the ideas directly to your world
• Get inspirational, with a panel of industry leaders bringing tension and perspective into the open

You’ll Walk Away With:

• Language and confidence to sell the value of early-stage Creative Development to the wider business
• A clear sense of how to refine your own process - and where to push
• Tools and insights to influence better decisions, earlier

Client-led speaker sessions

Pepsico and The Mix - More Than Research: A Business-Wide Re-set in Three Acts 

Bayer & Watch Me Think - Reimagining child-resistant packaging

Coty/Adidas & Space Doctors - Planning strategic change

Haleon & The Behavioural Architects - Guiding behavioural interactions

Asahi & One Strategy Studio - Revolutionising the innovation process

AURA members register here

Not an AURA member? Request to come along to this event for free here