Global Research Excellence
The Big Picture and PepsiCo demystify international research and show how global studies can become a source of clarity rather than complexity
Global research excellence: navigating the choppy seas to success
Conducting international research can feel daunting: multiple markets, competing stakeholders, cultural nuance, complex logistics and shortening timelines. This webinar demystifies the process and shows how global studies can become a source of clarity rather than complexity.
Drawing on over 30 years’ experience, Jon Oakeley (Global Insights Manager, Doritos) and Chris Aukett (Managing Partner, The Big Picture) share practical guidance for designing and delivering impactful global insight. From client and agency perspectives, they explore stakeholder alignment, smart prioritisation, cultural sensitivity and turning multi-market data into compelling stories that drive action.
Grounded in real-world case studies and honest anecdotes, the session highlights what works, what doesn’t, and how to avoid common pitfalls — including a few memorable lessons learned the hard way (from exploding Cheetos to unexpected encounters with border police). Attendees will leave with clear, actionable principles they can apply to their next international research project.
Jon Oakeley, Global Insights Manager, Doritos, PepsiCo
With over 17 years’ experience in the insight industry, 12 of these at PepsiCo, Jon is now Senior Global Insights Manager for global snacking icon, Doritos. He possesses a wealth of knowledge in what to do (and what not to do) to deliver a successful and impactful global research programme, overcoming complexity, politics and geographical barriers.
Chris Aukett, Managing Partner, The Big Picture Market Research
Managing Partner and co-owner of insight consultancy, The Big Picture, Chris began professional life as a toy designer before stepping into the world of research. Over the subsequent 16 years, he has led global research programmes for the likes of Unilever, Haleon and Diageo, combining behaviour-led insight with design strategy, to fuel brand growth.
Not an Aura member? Request to come along for free
