AURA is joined by social listening agency Listen and Learn for this fascinating new online event.
The way we’re trying to create action about climate change isn’t working fast enough. The movement is stuck with the early adopters, unable to cross over. Governments and businesses aren’t feeling enough pressure. We need the mainstream to care. We need them to make the link between the problem and their ability to act.
Listen & Learn turned to social media to investigate what makes people successfully change their behaviour around climate change. This webinar focuses on how brands can motivate consumer action, by showing what works and why. We want to share a constructive message and outline a path of optimism for people, governments, and businesses to walk along. So that better decisions are easier to make for everyone.