Join Nicola Stevens, head of Close Brothers' AURA award winning research team for a case study demonstrating how making a series of 'small' changes combined to reduce customer calls and give significant customer and commercial benefits.

Getting customers to the right place first time is a key goal for many businesses. But what happens when on the surface things appear fine, but customer and colleague feedback suggests otherwise? Join us to find out how survey feedback led to testing out a new email...which turned into call analysis...which led to using behavioural science on call scripts...and more! 

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