Mastering the Calendar: A Data-Driven Guide to 6 Key Commercial Moments

This webinar introduces the 2025 Brand Emotional Calendar, a robust insights framework that decodes consumer behaviour across the year. 

The calendar divides twelve months into six distinct emotional chapters—from 'Fresh Start' to 'Festive & Reflective'—based on analysis of social listening and search data. 

Attendees will learn how leading brands leverage this intelligence to pinpoint the metrics that matter, optimize product drops, and precisely time marketing efforts to align with peak consumer intent, maximizing success in every seasonal window.

Presented by Victoria dos Santos, Digital Insights Manger, PVH

Digital Insights Manager with over 10 years of experience in FMCG, CPG, and Fashion. Expertise lies in data-driven decision-making and leveraging insights from digital sources (social, search, online audience etc) to build brands and execute successful marketing campaigns. Experience includes strategic insights roles at global companies such as PVH Corp, Unilever, and Nissan Motor Corporation.

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