Footballco, the world’s leading football media company, will share an overview of their AURAs 2024 ROI Award shortlisted entry, showcasing how research has become an extension of their commercial offering to generate new revenue for the organisation.

Head of Research Andrew Wakeford will be joined by VP of Global Betting, Jon Dey, to walk you through a compelling case study on how research played a pivotal role in building a client relationship, shaping brand strategy and securing multiple high-profile pitches. These successes include an experiential-led event for Euro 2024, a grassroots football sponsorship activation, as well as premium-media opportunities.

Andrew heads up the Research Team at Footballco and has extensive experience across the sport, media and lifestyle categories, previously working at Condé Nast, The FA and agency 2CV.

Jon is the VP of Global Betting at Footballco, bringing 15 years of expertise in the sports media and gaming industry. He specialises in working with operators at global, regional and local levels to create authentic brand to fan connections that drive tangible results.


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