Insight Without Asking: A Masterclass in Cultural, Social & Artificial Intelligence, Manchester
Research is changing fast. Learn how to use Cultural, Social and Artificial Intelligence for smarter insights right now.
AURA is delighted to return to Manchester for an in person session, in collaboration with Verve!
You’ll leave with a practical understanding of the most hyped tools & techniques in research, via a mix of expert presentations, interactive tasks, Q&A and ‘real world’ trend spotting in Manchester’s coolest neighbourhood.
The Masterclass will cover:
‘Live’ analysis of emergent culture via human semiotics
Demystifying and applying AI – Introducing Generative AI for market research and Ignite AI
Beyond social listening - ‘How to’ generate insights from social data, beyond the scraping platforms
‘In Conversation with’ John Lewis Partnership– how a much-loved brand has adopted these innovative approaches
There will be lunch before we start, drinks when we’re finished AND a Manchester-themed Goody Bag to take away with you – it doesn’t get much better than that!
It's all happening on Tuesday 13th June, from 12pm – 4:30pm. A co-working space will be available to attendees all day
VERVE Manchester, Express Building, 9 Great Ancoats Street, Manchester, M4 5AD