The Power of Empathy
How can we understand our customers if we don’t understand our teams? Clare Woodward and Suzanne Martin of BT Group
If you missed this popular presentation at Quirks in May, here's another chance to catch it.
Clare Woodward and Suzanne Martin of BT Group pose the question “why are we all here?” And of course the answer is that our work is all about people. Participants in our research, of course, but also the people we work with in our own teams.
How can we understand our customers if we don’t understand our teams?
And it’s not just touchy feely stuff. They'll share the evidence of the ROI for businesses if they invest in people. Clare and Suzanne will also talk about the steps taken at BT Group to support people and build empathy, and share their own personal stories.
Not an AURA member? Request to come along to this event for free here
