The Research Effectiveness Review 2026

The Research Effectiveness Review 2026: Is research really driving impact?

We’ve never had more tools, more data, or more AI. Yet the uncomfortable question remains ’is research actually working any better?’

In this open and unfiltered fireside chat, ImpactSense, HSBC and fellow brand leaders come together with Aura to explore the real state of research effectiveness today. 

Drawing on the Research Effectiveness Review 2026, based on the views of 1,000 research stakeholders, the conversation will go beyond the headlines to unpack where research is delivering, where it is falling short, and why. 

This is not a polished success story. It’s an honest discussion about the tensions shaping modern research, from the pressure for speed to the challenge of turning insight into action.

Expect candid perspectives, differing viewpoints and practical reflections on what needs to change if research is to have real impact.

You’ll leave with:
- A clearer, shared definition of what ‘effective’ research actually means today
- A realistic view of where research is succeeding and where it isn’t
- Practical ways to increase adoption, influence and impact in your organisation

Aura members register here

Not an Aura member? If you work client-side in research and insights you can request to come along to this event for free Try us for free