We’ve always known that trust is important for individuals, brands and organisations. Indeed, Harvard Business Review regards trust as one of the 'foundations' of business. Yet, surprisingly little is understood about how trust works between brands and organisations and their customers and prospects.  

Join this webinar to hear about a breakthrough in the understanding of trust from research conducted by Tapestry on behalf of Royal Mail. They will reveal the many valuable ways in which trust gives organisations a competitive edge in the world of business, because without trust, no relationships are possible, either personally, or in the commercial world.  

Until now, trust has often been considered a binary attribute: people, brands and organisations have simply been seen as ‘trusted’ or ‘not trusted’. Reality is not so simple, in fact, understanding trust and its commercial implications is a massive challenge, but one that brands and organisations simply must master if they are to survive and thrive.  

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