The UK in 2026: 7 Trends to Watch
Rising taxes in the UK, Trump in the White House, escalating global conflict and stuttering global trade. What does 2026 have in store?
The UK in 2026: 7 Trends to Watch
Rising taxes in the UK, another year of Trump in the White House, escalating global conflict and stuttering global trade. What does 2026 have in store for us?
One powerful theme is polarisation. Consumer sentiment shows that some groups in the UK are confident, optimistic and ready for the year ahead. Others are still bearing the burden of the early 2020s - pandemic and cost-of-living pressures and a sense that the country is broken.
In this session we’ll use PESTLE analysis and horizon scanning techniques to explore seven trends that shape our experience of 2026 and beyond.
Presented by Tom Johnson, Managing Director, Trajectory
Tom has been managing director of Trajectory since 2018 and has worked in insight and foresight for over 15 years. At Trajectory he works closely with charities, government bodies, household brands and FTSE250 businesses. He also hosts Trajectory's programme of monthly trends briefing webinars and writes the Slow Futures Substack.
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