AI is dominating industry conversation and the multitude of tools entering the market can make it hard for clients to decipher where the true value of AI lies. 

Through a case study with M&S, Simpson Carpenter explores how Quasai – a first-to-market hyperreal AI moderator – combines human-like engagement with the speed, scale, inclusivity and user-centricity of AI to unlock a previously untapped research space. 

This session will explore how such an application of AI can – paradoxically – encourage humans to be more ‘human’. It will also outline how and why a developer mindset is required to truly embrace AI within MRX.

Presented by Benedict Kenney, Research Manager - Customer Insight, Marks and Spencer with Rhiannon Price, Senior Director and Pui-Tien Man, Head of Growth & Innovation at Simpson Carpenter.

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