Who stole Oprah's Crown?

TikTok has turned the publishing world upside down. As Libby McGuire, Head of Atria put it "Oprah was one woman making a recommendation and sometimes selling 2m books. Now it’s a hundred people [on #BookTok] making a recommendation — and selling 4m books. We’re all just sitting back going, ‘OK, what’s the next one they’re going to pick?’

TikTok has become one of the most powerful growth engines available to bands. It's ok not to be on it... but you can't afford to ignore it

In this webinar, Listen & Learn will use #BookTok as a case study to examine the power of TikTok and how researchers can use it to get closer to new consumer trends. 

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