Work Worth Watching
A celebration of great advertising and the insight that inspires it. Co-hosted by Trinity McQueen and Aura, at the iconic Vue Cinema, Westfield
Let’s face it – it’s a challenging time. In a slow-growth economy, it can sometimes feel like a zero-sum game. But then again, when hasn’t advertising spend been under pressure to prove its worth?
Right now, scrutiny is high and the narrative around advertising research often centres on reducing risk and cutting waste. Important, of course – but not exactly the most inspiring storyline. Too often, fear of getting it wrong overshadows the opportunity to create something truly impactful.
We think it’s time to change the script.
We want to shine a spotlight on the work that drives real success for brands – the ideas, insights and research that help businesses win. The work that uncovers the white space for growth, inspires bold decisions and turns good advertising into great performance. In short: work worth watching.
That’s why Trinity McQueen and Aura are delighted to invite you to a special event in the fitting surroundings of an iconic Vue cinema.
Join fellow client-side researchers for a day that brings some of the best work to the big screen. Expect real success stories, practical insights and expert tips on how to champion, conduct and commission best-in-class advertising research.
So take a seat, grab some popcorn, and enjoy a programme packed with the kind of work that deserves the big screen, work worth watching.
We’d love you to join us.
Agenda
1.30 – 2pm: Arrival and refreshments
2 – 2.25pm: Introduction from Trinity McQueen and Aura. Hosted by Anna Cliffe, Co-founder, and Teodora Terzieva, Research Director at Trinity McQueen
2.25 – 3.10pm: Ask a Creative Strategist – One-to-one interview with Brad Hill, Co-Founder and Strategy Director at SUPERSONIC. Audience Q&A
3.10 – 3.20pm: Short break
3.20 – 4.05pm: The client view : Client-side panel with Laura Grundey, Senior Brand Lead, and Lauren Robinson, Insight Manager, The Very Group. Audience Q&A
4.10 – 4.55pm: The Cultural context of Work Worth Watching – Presentation by Cultural Insight and Semiotics expert Alex Gordon, CEO of Sign Salad. Audience Q&A
4.55 – 5pm: Closing and final remarks
5 – 6pm: Drinks and networking
Not an Aura member? If you work client-side in research and insight you can request to attend this event for free here
