The Work Awards


Insight Impact Award

The Auras premier client-side award, the Insight Impact award goes to the best case study from a client that demonstrates the impact of the research on their organisation.  This could include, but isn’t limited to, commercial impact.  Entries which demonstrate progress in stakeholder influence, team rapport or efficiency, breaking new grounds, the creative use of insight etc. are all equally welcome.

ROI Award

This award recognises a research project or initiative by a research team and/or their agency which demonstrated a significant commercial return on its initial investment (£15,000 or more).  This commercial acumen award will not require detailed financials and may be suitable for members unable to submit more detailed case studies for the Insight Impact Award. As with Insight Impact, agencies are eligible to to enter for this award with a client.

ROI Award Smaller budget (under £15k)

This award recognises a research project or initiative by a research team and/or their agency which demonstrated a significant commercial return from its initial investment (£15,000 or less).  This commercial acumen award will not require detailed financials and may be suitable for members unable to submit more detailed case studies for the Insight Impact Award.  As with Insight Impact, agencies are eligible to enter for this award with a client.

Innovation of the Year

Here at Aura we think about innovation as anything that helps deliver better insights or deliver insights better.  That's the brief.  This award goes to the clientside team or agency which wowed us with the practical benefits of their new approach and their ingenuity



The People Awards


Best Clientside Team

This award recognises the quality and skills Aura members have within their own organisations and reflects on the quality delivered in a single, far-reaching piece or ongoing delivery of quality insight.

This is a wide-ranging award and nominations could be based on areas such as earning influence amongst stakeholders; team building and personal development; going above and beyond on a particular project, or a longer term reflection of a body of work that has been built up over time; delivering faster, better, cheaper insights etc. 

Best New Insight Talent

This award recognises the best new talent in the research and insight industry.  Nominees must have worked in clientside research for no more than 5 years.  The winner of this award will be someone who has shown extraordinary passion and aptitude for what they do, as well as ability and impact way beyond their experience. 

Individual Impact - Clientside

An award celebrating someone in your team who has gone above and beyond in the past year.  Their efforts may relate to a single project or event or be in recognition of their amazing contribution over time.  The winner of this award could be at any level within your research and insight organisation.

Individual Impact - Agency

Nominations are for those individuals on the agency side who have made a huge difference in the last year to the nominator personally, the team, and/or the organisation.  It is an individual who has stepped up and delivered exceptionally well.  They can be at any level within a research organisation.



The Speaker Awards


Most Inspiring Client Speaker Online

Throughout the year, Aura welcomes client-side speakers to share their work with their peers at Aura online webinars. This Aura goes to the presentation which gets the highest feedback score from Aura members

Most Inspiring Client Speaker In Person

Throughout the year, Aura welcomes client-side speakers to share their work with their peers at Aura in-person events. This AURA goes to the presentation which gets the highest feedback score from Aura members

Most Inspiring Agency Speaker

Throughout the year, Aura welcomes agency speakers to share their work with members at our seminars and webinars.  This Aura goes to the speaker who achieves the highest feedback score from Aura members

Breakthrough Agency Award

To recognise an agency that hasn't presented in previous years, but has come through and impressed us over the last 12 months



The Agency Awards


Agency of the Year

It's the big one! Agency of the Year is given to the most outstanding nominee across our three agency awards, which are:

Trusted Partner

Strong relationships are at the heart of our business. This award is for an agency that has achieved true Trusted Partner status: people who who understand your business’s agenda and go beyond the call of duty to help you deliver it. 

Storytelling

Putting the output of any research project in front of an internal audience can be a make or break moment. This award celebrates presentations that create ‘wow’ moments: agency communications that clients are proud to put in front of their stakeholders.

Best Small Agency

Because size is important, this Aura celebrates the best small agencies Aura members have been working with. It's open to all agencies with either fewer than 25 members of staff and/or a turnover of under £1million turnover.


Looking for inspiration?

See some of the award winning presentations from last year's Auras on the Knowledge Hub here

Auras 2025 Award Winners