We’re introducing a brand new AURA in 2021: Innovation of the Year
Here at AURA we like to think about innovation as anything that helps deliver better insights or deliver insights better. This exciting new award is possible thanks to the support of a company that knows a thing or two about innovation, Big Sofa Technologies
The Inaugural Shortlist
Discover.ai Needs-based segmentation without a survey
FlexMR: Insight as Art and Engaging Stakeholders with Creative Explorations
Flood & Partners: Honesty Box, a new approach to asking questions
Kadence International: Using augmented reality to drive innovation in pack and concept testing
Lumen: LAMP andunderstanding the true cost and value of attention
Trinity McQueen: A revolutionary approach to concept testing (or Why Kahneman is right!)
The finalists will present at a live online AURA event on 30th June where each will be given 15 minutes to present their innovation to an audience of AURA members and 5 minutes to answer questions.
The ultimate decision on who wins the award will be the hands of our Judging Panel, all drawn from the AURA membership, who will be assessing each presentation on a number of criteria.
The winner will be announced at AURA’s Awards Dinner in London on 19th July