AURA's Insight Impact Award is our premier clientside award. Win and you'll find yourself in the auspicious company of previous winners like Asda, Autotrader, Chivas Bros, Diageo, eBay, Sport England and Whitbread. You can see some of their award winning entries here. This year's Insight Impact Award is sponsored by Trinity McQueen, AURA winners in their own right.
Why's it so special?
This award is given to the best case study from a client and/or client-agency collaboration which demonstrates the Impact of Insight on their business through:
· bottom line improvements/successes; and/or
· engaging difficult to reach stakeholders; and/or
· changing the opinions of customers through effective and creative use of insight
Who can enter?
Only clientside researchers can enter although joint entries with agencies are welcomed.
How do we enter?
Shortlisted submissions will be contacted on 14th June 2021. Finalists will be invited to present their case study to AURA members at the RAF Club in London on 19th July 2021. Finalists unable to be there in person will be able to submit a recording of their presentation by 12th July to be shown on the day. We would ask them to be available for a Zoom based live Q&A session on 19th July. Members will vote for their winning paper on the day and the winner will be announced at the AURA Awards Ceremony at the Milennium, Gloucester Road on the evening of the 19th July.
Your entry can be up to 750 words in length. The judges will be particularly keen to see:
- The business issue you were tasked with
- How you went about tackling the question
- What you found out
- The impact the research had – your entry will be enhanced if you can provide supporting evidence in the form of data or endorsements
I'm an agency, how can I get involved?
AURA offers trial memberships to new member companies which run from April -October 2021. They cost £250 + VAT and give them all the benefits of full company membership. If your client were to join before 31st May 2021 they would be eligible to enter all clientside awards and nominate agencies in all categories. For more information contact Suzanne by emailing [email protected]
AURA is proud that our most prestigious clientside award is sponsored by our friends at Trinity McQueen