Our host for this series is Louise McLaren of Lovebrands. We'd like to say a big thank you to Louise and the team at Lovebrands for supporting the Working Well Together Charter and all of their hard work to bring this new series to life.
Listen on Acast, Apple, Spotify or Deezer
Or watch on YouTube - videos below!
Episode 1
In this first episode, AURA Chair Ruth Hinton talks to Louise about adoption of the Charter to date, and learnings so far.
Ruth and Louise share reflections on why the Charter matters to them in their roles, and the value they see in it for the research and insights sector overall.
Episode 2
In Episode 2 of the Aura WWT Podcast Series 2 our host Louise McLaren talks to Morag Spencer from Hummingbird Insights about a project that ‘went wrong’.
Morag reflects honestly about what the key challenges were, and how following the WWT Charter could have made for a better experience at each step.
Episode 3
In this episode, we hear from Georgia Lewin at The AA on what the Charter means to her as an insight team of one.
We discuss how it helps her foster close working relationships with her agencies. And Georgia turns interviewer and asks Louise some questions too!
Georgia was the winner of the Most Inspiring Client-side In-person Speaker Award at this year's Auras, for the session she hosted about Working Well Together at Quirks London in May.
Episode 4
In this episode, our host Louise McLaren has a frank conversation about running an agency today, and the importance of strong client-agency relationships, with Dan Rose from Firefish. There was so much to cover this episode is split in 2 - this is part 1, with the second coming soon!
Episode 5
Part 2 of Louise's discussion with Dan Rose, UK MD at Firefish. They talk more about the insights sector today, and the value of the Aura WWT Charter in navigating what can feel like a challenging market.
Episode 6
In this episode, Eimear MacGarty from Lovebrands interviews Jacinda Norman from KFC.
Jacinda and Eimear discuss how at first glance the principles of the Charter seem obvious, but reflect on the enormous value of being explicit around the behaviours that underpin positive, respectful, human working relationships.
They also delve into previous instances working together where it hasn’t been possible to follow the Charter to the letter - when context and objectives shift during the briefing and proposal process.
They unpack why this can be a challenge for agencies, how openness and transparency are critical ingredients for shared understanding, and how pivoting can sometimes be the only way to unlock insight with true impact.
